What SEO strategies are you supposed to implement to stay on top and earn more revenue in 2020? Which SEO trends every business should implement in 2020? With new websites being launched every day and as online competition increases, you want to look at your content marketing strategy and consider investing in SEO. Additionally, you need to know what SEO strategies and trends are on the horizon so you can dominate the search engine results. Here are some of the most important SEO trends you shouldn’t ignore in 2020.
Keyword Research Will be even more Important
You must have realized search engines such as Google have since evolved to an answer machine. Google is no longer just a search engine. Some businesses seem to be completely unaware or ignorant of the importance of keyword research. Understand that keyword research is the foundation of any successful SEO strategy. Tools such as Answer The Public, Ahrefs, Google Keyword Planner, and UberSuggest can help you prepare your master keyword list in 2020. Make sure Long tail keywords remain your closest friend as well.
Voice Search Optimization Will Dominate
The number of people actively using Voice Assistants in their day to day lives is increasing every day. Research shows that voice-based shopping is likely to increase to $40 billion in 2022. Users have turned to speaking their search queries instead of typing them. It’s, therefore, important that you create content that contains scalable phrases for search engines. Searches in form of direct questions using voice will play a very important part of SEO in 2020.
High-Quality, Optimized Content
Content is king and will continue to be the lifeblood of SEO. To succeed in 2020, you have no option than to create high-quality, valuable content that’s relevant to your audience. The length of your content also matters. Studies show that web pages with high-quality articles of 2,000+ words get more readers and rank highly than those with fewer words. It’s important that you create content that’s comprehensive, valuable, and rich enough to answer the questions users have. Consistency is also important when it comes to publishing your content.
Video will be Crucial for your SEO Strategy
Incorporating videos into your SEO strategy will help your prospects and customers to learn more about your product and service, thereby improving your brand engagement. Studies have shown that 6 out of 10 people prefer watching online videos than TV. Make sure your videos are optimized for search users by using appropriate keywords in the headline and description of each video. Featured Snippets and Other Structured Data As a business owner you need to properly optimize and structure your content so that it supports the rich snippets. There has been an increase in the percentage of ad share in search engine results pages even as featured snippets continue to get a lion’s share of the clicks. Featured snippets usually appear at “position 0,” just above the top ranking organic result. One way to drive more clicks to your site using this feature is by ensuring your website has clear answers to common questions users ask. Note that Featured Snippets drive more than 50 percent of search engine clicks.
Mobile Usability is Critical for Higher Rankings
The majority of internet users today access search engines and websites with a mobile device. In 2020, you must ensure that your CT SEO strategy is mobile driven. Your site has to be mobile friendly and responsive with an easy-to-read interface if you’re looking to rank higher and grab peoples attention.