4 SEO Myths you should Shake Off in 2020

There’s no doubt SEO has evolved and changed a lot over the years. Business owners and marketing experts have no option than to educate themselves about each update search engine makes and adapt their SEO strategy accordingly. You need to commit yourself to quality and have a close eye for you to maintain an effective SEO strategy. Many markets and business owners today aren’t sure what’s important and what’s no longer working. Luckily, this article will point out the SEO myths you should leave in 2020. If you ever need help with your CT SEO needs check out Rossi Marketing an industry leader.

Myth 1- SEO is a One-Time Effort

It’s not uncommon for marketers and business owners to halt their SEO campaign after running it for a month with no positive results. Some decide to halt their SEO campaign as soon as they start seeing positive outcomes within the same period. The assumption in both situations is that SEO is one-time effort. 

The truth is that SEO isn’t some magic technique that swirls once and everything is done. Understand that SEO is a never-ending process that requires time and involves planning, hard work, and strategies. Keep in mind that search engines, like Google, are always updating their search results algorithm to ensure users have the best experience possible. You should, therefore, make sure you’re educating yourself and staying up-to-date since SEO isn’t a onetime only task. 

Myth 2- SEO is dead

It’s really annoying to hear a business owner say ‘SEO is dead’ yet they’re losing hundreds of thousands in sales to the competition. Perhaps you didn’t have a successful SEO strategy for your marketing campaign and didn’t get the results you expected. However, that doesn’t mean SEO is dead. SEO will stay alive as long as Google and other search engines exist. In fact, SEO is just evolving as search engines keep updating their search results algorithms. To succeed, you must drop all the old and obsolete SEO tactics and adopt up-to-date techniques that are effective at delivering results. 

Myth 3- Having a Secure Website Isn’t the Important

Websites that use SSL encryption usually receive a greater bouncing rate and a minor ranking boost from search engines like Google. Today’s digital space is full of malicious cyber intruders who are willing and ready to exploit every unprotected resource they can find online. Why wouldn’t you want to equip your website with a Secure Sockets Layer (SSL)? It’s important that you make the move to HTTPS. 

Myth 4- SEO is all About Ranking

Studies show that internet users prefer mostly the top listings in the search engine result pages. Ranking at the top of SERPs is a good thing but doesn’t guarantee success. It’s possible to rank well for a keyword phrase, attract loads of web traffic, but now make a single penny from the traffic. The fact that your website receives high search traffic doesn’t mean you’ll get higher click-through rates. First, you must choose the right keywords for your business and create high-quality, valuable, and relevant content. Your Meta descriptions and titles should be appealing to users as well. You should create an SEO strategy with a focus on relevancy. …

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6 Important SEO Trends you want to implement to dominate the SERPS in 2020

What SEO strategies are you supposed to implement to stay on top and earn more revenue in 2020? Which SEO trends every business should implement in 2020? With new websites being launched every day and as online competition increases, you want to look at your content marketing strategy and consider investing in SEO. Additionally, you need to know what SEO strategies and trends are on the horizon so you can dominate the search engine results. Here are some of the most important SEO trends you shouldn’t ignore in 2020.

Keyword Research Will be even more Important

You must have realized search engines such as Google have since evolved to an answer machine. Google is no longer just a search engine. Some businesses seem to be completely unaware or ignorant of the importance of keyword research. Understand that keyword research is the foundation of any successful SEO strategy. Tools such as Answer The Public, Ahrefs, Google Keyword Planner, and UberSuggest can help you prepare your master keyword list in 2020. Make sure Long tail keywords remain your closest friend as well.

Voice Search Optimization Will Dominate

The number of people actively using Voice Assistants in their day to day lives is increasing every day. Research shows that voice-based shopping is likely to increase to $40 billion in 2022. Users have turned to speaking their search queries instead of typing them. It’s, therefore, important that you create content that contains scalable phrases for search engines. Searches in form of direct questions using voice will play a very important part of SEO in 2020.

High-Quality, Optimized Content

Content is king and will continue to be the lifeblood of SEO. To succeed in 2020, you have no option than to create high-quality, valuable content that’s relevant to your audience. The length of your content also matters. Studies show that web pages with high-quality articles of 2,000+ words get more readers and rank highly than those with fewer words. It’s important that you create content that’s comprehensive, valuable, and rich enough to answer the questions users have. Consistency is also important when it comes to publishing your content.

Video will be Crucial for your SEO Strategy

Incorporating videos into your SEO strategy will help your prospects and customers to learn more about your product and service, thereby improving your brand engagement. Studies have shown that 6 out of 10 people prefer watching online videos than TV. Make sure your videos are optimized for search users by using appropriate keywords in the headline and description of each video. Featured Snippets and Other Structured Data As a business owner you need to properly optimize and structure your content so that it supports the rich snippets. There has been an increase in the percentage of ad share in search engine results pages even as featured snippets continue to get a lion’s share of the clicks. Featured snippets usually appear at “position 0,” just above the top ranking organic result. One way to drive more clicks to your site using this feature is by ensuring your website has clear answers to common questions users ask. Note that Featured Snippets drive more than 50 percent of search engine clicks.

Mobile Usability is Critical for Higher Rankings

The majority of internet users today access search engines and websites with a mobile device. In 2020, you must ensure that your CT SEO strategy is mobile driven. Your site has to be mobile friendly and responsive with an easy-to-read interface if you’re looking to rank higher and grab peoples attention.

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BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)

Digital Marketing is changing time over time. Many business entities are now focusing on the internet to market and sell their products. There are more products published and advertised every second by businesses across the world. The more the increase, the higher the competition. This leaves the businesses with no other option but to innovate and improve their competitive advantages. Search engine optimization has now become the trend for every business that wants to succeed. Search engine Optimization is the process of ensuring that your products appear on the front pages of the search engine when anyone searches for information which is relevant to the products that you are offering. Search engine optimization(SEO) gives the following benefits to digital marketing.

i.                    Increased Traffic

Every page that appears on top of the search engine stands a greater chance to be clicked and visited. This means SEO gives your content a chance to get many clicks leading to a significant traffic to your website. To receive higher relevant traffic, you need to have content that is relevant and informative as per the products and services that you are offering. This will increase the conversion rate of the visitors on your page. SEO will bring the traffic to your site but ensure the traffic finds the information, services or products that they are looking for.

ii.                  Increased Site Usability

SEO makes it easier for search engines to navigate through your website. This makes it friendly to use. The user finds out information, services or products that you are offering quickly. There is also a high chance for the users to refer friends to the site. The return level of the visitors is also high.

iii.                Cost-effectiveness

SEO only targets the audience that is actively looking for the services and products that you are offering. This saves money on an advertisement. Compared to other strategies of marketing the conversion rate is high. This is because products that appear on top of search engine pages have higher chances of been bought. The cost incurred is therefore recovered.

iv.                Brand Awareness

Appearing on top of search engine pages, your products reach many people. Its impressive to the people who are searching the internet. There are high chances many people will be tempted to click even if it doesn’t serve their need at that moment. Many people get to know your products exist. Appearing on the top pages also creates trust with the audience. They share your products to their connections. The more your site continue being on the front page is, the more you will be known by many potential customers.

Everything on the internet now is available on search engines. Unfortunately, no one has the time to keep on browsing from page to page. Everybody only looks at the results on top of the page and ignores the rest. Therefore, it’s the responsibility of every marketer to ensure that their content and products appear on the front page of the search engines.

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